For what seems to me a bargain price of 4 billion USD, I mean the film rights alone to all five thousand assorted characters ought to be worth that along and here the Mouse gets the publishing division and assorted licensing goodies in the bargain.
Of course all this commerce is ironic when you consider that Marvel rose to market predominance in the early 1970's on the basis of a grim-n-gritty "heroes with problems" motif that was an explicit and very profitable repudiation of their rival DC's comics more "Disney-esque" version of super heroics.
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